Senior Manager, Sales Enablement

Your role:

We're seeking a Senior Manager, Sales Enablement, who will play a critical role in enhancing the productivity and performance of Global Relay’s sales teams across our rapidly growing organization, executing our global enablement strategy within our New York office. You will be closely collaborating with the Sales Enablement, Sales Operations, Product Marketing, and other key departments to develop, deliver, and continuously optimize a comprehensive sales training and enablement program. You will be instrumental in ensuring that the sales team is equipped with the right tools, knowledge, and skills to succeed in a highly regulated, B2B SaaS environment.

The development of a comprehensive sales training program should focus on three core areas:

1. Product Knowledge: Understanding and communicating the value proposition, differentiators, and technical aspects of Global Relay’s products and services.
2. Sales Process: Mastering sales tools, sales processes, and CRM systems like Salesforce to drive sales effectiveness.
3. Sales Methodology & Skills: Upskilling sales teams on proven sales methodologies (e.g., MEDDPICC, Challenger) and fostering strong sales practices to improve overall sales performance.

Training experience is critical, but this role goes beyond training delivery. You will own onboarding effectiveness, methodology adoption, frontline manager enablement, and the successful rollout of Go-to-Market initiatives across Sales, Customer Success, and Pre-Sales teams. The ideal candidate will have a proven track record in the creation and delivery of sales training frameworks, particularly in the SaaS or technology sector, and possess strong facilitation and coaching skills for all levels of experience.

Your responsibilities:

Internal

• Partner with Sales Leadership and Director, Sales Enablement to identify performance gaps and define enablement priorities. Reinforce qualification standards and drive consistent pipeline discipline through active involvement in forecast and deal review forums.
• Collaborate with Sales Leadership to identify training needs across different departments (Sales, Pre-Sales and Customer Success) and roles (SDR, AE, AM, etc.) and tailor training content accordingly.
• Serve as the on-the-ground enablement leader, aligning global initiatives to regional priorities. Contribute to global enablement strategy development.
• Design and execute training programs that equip the sales team with the skills, tools, and knowledge to succeed, with a focus on product, sales process, and industry best practices.
• Align with Product Marketing, Product, and Regulatory teams to design, update, and maintain product and sales collateral that supports both sales and customer success teams. Ensure the timely delivery of relevant, high-quality training materials aligned with Go-to-Market strategies.
• Own onboarding and training effectiveness, ramp readiness, and field adoption metrics, including ramp time, pipeline hygiene, win rates, and methodology compliance.
• Develop a strategic training roadmap that aligns with product releases, sales goals, and industry trends.
• Support the ongoing development of Sales Leads and Managers by providing coaching and guidance on how to reinforce training and drive high performance across their teams.
• Continuously improve the sales methodology adoption by embedding frameworks like MEDDPICC and Challenger in day-to-day sales activities through role-playing, live coaching, and interactive sessions.

External

• Support product launches by leading the training efforts and ensuring the sales team is equipped to communicate new product features and benefits effectively.
• Assist in enterprise sales cycles by offering training and coaching around messaging, value propositions, and product demos, particularly for high-value clients in regulated industries.
• Represent Global Relay at industry events and webinars, promoting Global Relay's expertise and thought leadership in sales methodologies and training practices.

About you:

• 8+ years of experience in sales enablement, sales training, or quota-carrying B2B sales (preferably within the SaaS or tech industry).
• Deep, demonstrable understanding of sales methodologies (e.g., MEDDPICC, Challenger) and experience embedding these methodologies into sales teams.
• Proven ability to facilitate training for diverse sales roles from SMB to Enterprise, with experience designing both live and virtual training sessions.
• Strong communication, presentation, and coaching skills, with the ability to influence and engage sales teams effectively.
• Solid understanding of Salesforce and other sales tools, with experience designing and delivering training on sales tools and CRM best practices.
• Demonstrated passion for sales development and improving team performance, and drive behavioral change through continuous learning and skill-building.
• Highly organized, with the ability to manage multiple priorities and adapt to the needs of a fast-paced, dynamic sales environment.
• Strong analytical mindset. Experience in measuring and tracking the success of training programs, using data and feedback to refine and optimize learning initiatives.
• Bachelor’s degree in Business, Education, Communications, or a related field is preferred.
• Ability to travel across North America and Europe to deliver field programs as needed.