Senior Director / VP, Product Marketing 

Senior Director / VP, Product Marketing  
Department: Marketing  
Reports To: Chief Marketing & Strategy Officer  

The Senior Director / VP of Product Marketing will serve as the connective tissue between Product, Sales, Customer Success, Executive Leadership, and Marketing. This role requires a unique blend of strategic thinking, market insight, storytelling, analyst engagement, and operational execution. 

The ideal candidate has experience in B2B SaaS, legal technology, GovTech, cybersecurity, compliance, or AI-driven enterprise platforms and understands how to position complex technology solutions in highly regulated markets. 

Key Responsibilities 

Go-to-Market Strategy 

• Lead go-to-market planning and execution for new product launches, platform enhancements, AI capabilities, and strategic initiatives.  
• Develop differentiated positioning, messaging frameworks, and value propositions across government and enterprise audiences.  
• Partner with Product Management to influence roadmap prioritization through market insights and customer feedback.  
• Lead packaging, competitive differentiation, pricing support, and market segmentation strategies.  

Messaging & Content Leadership 

• Own corporate and portfolio messaging architecture across eDiscovery, FOIA, data governance, compliance, and AI.  
• Develop executive-level narratives around AI governance, secure innovation, digital transformation, and unified legal workflows.  
• Create high-impact sales enablement materials including pitch decks, battlecards, whitepapers, case studies, analyst briefings, webinars, and executive presentations.  
• Ensure consistent messaging across campaigns, events, PR, analyst relations, and demand generation.  

Sales Enablement & Revenue Partnership 

• Partner closely with Sales leadership to improve pipeline generation, win rates, and competitive positioning.  
• Build and maintain sales enablement programs that equip teams to articulate Casepoint’s value effectively.  
• Support strategic deals, executive presentations, customer workshops, and RFP/RFI responses.  

Market & Analyst Intelligence 

• Lead competitive intelligence and market analysis initiatives across LegalTech, GovTech, and AI markets.  
• Build and manage relationships with industry analysts, influencers, and strategic partners.  
• Monitor industry trends, customer needs, procurement shifts, and emerging AI governance requirements.  

Leadership & Cross-Functional Collaboration 

• Lead global intelligence team of product marketing managers and market intelligence analysts. 
• Collaborate cross-functionally with Sales (including Sales Engineering and Proposals), Product, Engineering, Customer Success, and Executive Leadership.  
• Mentor and scale product marketing capabilities as the organization grows.  
• Help shape corporate thought leadership and executive visibility in the market.  

Qualifications 

• 10+ years of product marketing experience in B2B SaaS or enterprise technology including managing global teams.  
• Deep experience in LegalTech, GovTech, eDiscovery, compliance, cybersecurity, data governance, or AI platforms.  
• Proven success leading enterprise SaaS go-to-market initiatives and positioning complex platforms.  
• Strong executive communication and storytelling skills.  
• Experience supporting federal/government technology environments or highly regulated industries is highly desirable.  
• Demonstrated ability to translate technical capabilities into business value.  
• Experience working with sales organizations and executive leadership teams in high-growth environments.  
• Bachelor’s degree required; MBA preferred.  

What Success Looks Like 

• Strengthen market awareness and differentiated positioning for the Casepoint platform and AI capabilities.  
• Establish a clear, consistent company narrative across Product, Sales, Marketing, Proposals, and Customer Success.  
• Drive high field readiness and enablement adoption through scalable training, messaging, and competitive programs.  
• Deliver successful launches with strong cross-functional execution, launch readiness, pipeline impact, and customer adoption.  
• Improve sales effectiveness and competitive win rates through battlecards, win/loss insights, and objection-handling frameworks.  
• Build strong operational alignment across Product, Sales, Marketing, and Customer Success around GTM planning and execution.  
• Increase analyst recognition, thought leadership visibility, and industry presence.  
• Develop scalable product marketing processes, KPIs, and infrastructure to support portfolio growth and future acquisitions. 

Why Join Casepoint 

• Opportunity to shape the future of AI-enabled legal and compliance technology.  
• Mission-critical work supporting government agencies and leading enterprises.  
• High-growth environment with significant market momentum.  
• Collaborativeleadership team focused on innovation, security, and customer impact. 

Work Location & Flexibility: 

We are headquartered in Washington, D.C., and this role is eligible for remote work from the following states: AR, AZ, CA, CO, CT, D.C., DE, FL, GA, IL, IN, KS, KY, MA, MD, MI, MN, NC, NH, NJ, NY, OH, OR, PA, SC, TX, VA, WA, WI, WY. If you live outside these states, unfortunately we’re not able to consider your application at this time.

About Casepoint: 

Casepoint empowers government agencies and enterprises to discover, secure, and activate defensible insights with confidence across their most critical legal, regulatory, and compliance workflows. From global enterprises to major federal agencies, including the Department of War, organizations rely on Casepoint to unify legal hold, eDiscovery, investigations, FOIA, regulatory, and compliance response together in one secure platform.

Built on an award-winning, cloud-native foundation with FedRAMP® High and DOD Impact Levels 5 (IL5) and 6 (IL6) authorizations, Casepoint combines purpose-built workflows with transparent, auditable AI and advanced analytics to help teams move faster, reduce risk, and maintain control under scrutiny. Through long-term partnership and responsive support, Casepoint works alongside customers to strengthen operations over time, ensuring lasting control, custody, and confidence in their data. For more information, visit www.casepoint.com.

Casepoint is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other protected characteristic.