Marketing Coordinator – Practice Liaison

Overview

Nelson Mullins, an AmLaw 60 law firm, is seeking an experienced Marketing Coordinator – Practice Liaison to support practice groups with strategic marketing and business development initiatives. This role is integral to enhancing the firm’s visibility, driving client engagement, and supporting attorneys in achieving business goals. The ideal candidate will bring strong project management skills, exceptional writing ability, and a collaborative mindset to deliver high-quality marketing support across multiple practice areas.

A Day in the Life

As a Marketing Coordinator – Practice Liaison, you will collaborate closely with practice leaders, attorneys, and the marketing team to execute strategic marketing and business development initiatives. In this role, you will coordinate marketing activities for assigned practice groups, manage attorney onboarding processes to ensure seamless integration into marketing platforms, and plan and execute events, webinars, and sponsorships that enhance practice visibility. You will prepare and submit award nominations, directory listings, and rankings, while maintaining and updating marketing collateral, attorney bios, and practice descriptions across digital and print platforms. Additionally, you will support thought leadership initiatives by drafting and editing articles, blog posts, and client alerts, and work with attorneys to develop proposals, RFP responses, and client presentations. Tracking and reporting on marketing activities and outcomes will also be a key responsibility, providing insights that drive continuous improvement and align with the firm’s overall business objectives.

We Know You

The successful candidate will demonstrate strong organizational and project management abilities, excellent written and verbal communication skills, and the capacity to manage multiple priorities in a fast-paced environment. Proficiency in Microsoft Office Suite and familiarity with CRM systems are essential, along with a proactive, detail-oriented approach and the ability to work both independently and collaboratively. Core Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 4 years of marketing experience, preferably in a law firm or professional services environment.
• Advanced writing, editing, and proofreading skills.
• Proficiency in Microsoft Office Suite and CRM systems.

Who We Are

With more than 1,000 attorneys, policy advisors, e-discovery professionals and other business professionals across offices in California, Colorado, the District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New York, Pennsylvania, Tennessee, Texas, West Virginia, and throughout North Carolina and South Carolina. Nelson Mullins has strong roots in the business community and an appreciation for new directions in the business world.