Director of Product Marketing

Everlaw

  • Full Time

We are a fast-growing company looking for a Director of Product Marketing to scale our team. Reporting directly to the VP of Marketing, you are a collaborative leader who is eager to use your marketing and management experience to develop, lead, and mentor a tight-knit team of highly motivated product marketers. In this role, you’ll collaboratively craft compelling stories about Everlaw products for our sales, marketing and customer success teams. You’ll also lead the team to conduct analytic projects (like developing new pricing models or customer research to prioritize product features). You enjoy the variety of shifting between storytelling and quantitative analysis. You’ll use your respect for customers and prospects to develop insights to inform our marketing strategies to a wide base of accounts, across various industries and market segments. You’ll play a key role in making decisions that inform our product roadmap and drive our go-to-market strategy. You take pride in your attention to detail, high quality bar and the mentorship you provide your teams.

Our goal in marketing is bringing our mission — to promote justice by illuminating truth — to life through our brand. We are a high-impact function at Everlaw that helps generate buzz, develop customer insights, attract new customers, and enrich existing customers’ experiences. We work closely with our sales, product, and customer success teams to deliver compelling and creative marketing initiatives that resonate deeply with audiences.

At Everlaw, our mission is to promote justice by illuminating truth. Our company culture is open and vibrant and we’re committed to the professional growth of our team members, offering an annual learning and development stipend and regular check-ins with managers regarding career goals. If you’re looking for a place that values passion, integrity, thinking big, and a desire to learn, we’d love to hear from you! Think you’re missing some of the skills and are hesitant to apply? We do not believe in the ‘perfect’ candidate and encourage you to apply if you feel you can bring value to our team. Learn more about Life at Everlaw.

This is a full-time exempt position based in either our New York City or Oakland, CA office or remote in one of the following states: CO, CT, NJ, NY, OR, PA, RI, TX, VA, WA. Office-based employees are eligible for a hybrid work schedule: in office M/W/Th with the option to work from home Tu/Fr. 

 

Getting started

 

  • We want you to feel like part of the team early on! Our onboarding process will integrate you into the company with informative sessions on our product, policies, processes, and team structure and goals. And you’ll spend meaningful time getting to know your direct reports and discover what excites and challenges them.
  • We’re excited for you to learn, grow, and contribute right away! We trust that you’ll bring experience and knowledge that will uplift and uplevel the team, but we don’t expect you to know everything on Day 1.
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    In your role, you’ll…

     

  • Become a market expert. You’ll work hard to become a subject matter expert in ediscovery’s competitive landscape and market trends, understanding Everlaw’s distinct position and differentiators.
  • Define success for your team. Determine the relevant data and metrics to create the right benchmarks to build your team vision. 
  • Bring empathy for our customers. Gain a deeper understanding of Everlaw’s software and customers through training and experience, allowing you to better target future customers by understanding their needs and challenges.
  • Develop and execute launches that engage and excite our customers. You’ll lead the team to deliver highly compelling launches in tight collaboration with our product, sales and customer success teams.
  • Generate keen customer and market insights. Your team will own our competitive, customer and overall market research and associated content development, going deep into our key market segments. You’ll run our win/loss process. You’ll dig into our product SKUs and pricing models to recommend new product bundles or pricing.
  • Create engaging stories. Your team will understand our customer segments deeply and be experts in our product. You’ll use that knowledge to craft stories that compel our target audiences to listen and engage with us. You’ll partner closely with our sales enablement, sales and broader marketing teams to get those stories into the world.
  • Deliver great content. Your team will create a broad spectrum of content from product demo videos, ebooks, whitepapers, webinars, event keynotes and much more that our demand generation, sales and customer success teams can successfully use to launch successful campaigns. 
  • Build, train and nurture your team. Provide mentorship, management and support to your rapidly growing team of marketers. 
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    About you

     

  • You have a passion for team-building and coaching. You know that making a good-fit hire is just the start, and pride yourself on providing constructive feedback, clear expectations, and thoughtful support that helps your team reach their goals.
  • You use data to reflect on past performance and inform your next move. You know how to use data to deepen your analysis and can report your findings to guide our future strategy.
  • You have a history of high performance as a product marketing leader with at least 4 years of successful management experience and 10 years of marketing experience. You are sensitive to all our cross-functional stakeholders (sales, product, customer success, executive leadership) needs, and can develop strong internal relationships to partner for success.
  • Your soft skills strengthen your leadership and provide an excellent model for your team. Your colleagues can trust your clear communication, deep organizational skills, and flexible time management.
  • You value learning and are always working to develop your craft. You are reflective about your strengths and growth areas and seek out ways to become a better leader and contributor.
  • You are authorized to work in the United States. Please note that currently, Everlaw is not sponsoring employment visas.
  • Benefits

     

  • Competitive salary 
  • Substantial equity 
  • Retirement plan with company matching 
  • Health, dental, and vision
  • Flexible Spending Accounts for health and dependent care expenses
  • Paid parental leave and sick leave
  • Seventeen paid vacation days plus 11 federal holidays 
  • Membership to Modern Health to help employees prioritize mental health and wellness
  • Quarterly “flex fund to flourish” bonus to spend on any health, wellness, or well-being expenses 
  • Annual allocation for Learning & Development opportunities and applicable professional membership dues
  • Company-sponsored life and disability insurance
  • Perks

     

  • Work in our downtown New York office
  • Flexible work-from-home days on Tuesdays and Fridays
  • Monthly home internet reimbursement
  • Select your preference of hardware (Mac or PC) and customize your desk setup
  • Enjoy a wide variety of snacks and beverages in the Oakland office
  • Bond over company-wide out-of-the-box events and fun activities with your team
  • Time off for company-sponsored volunteer events and 4 paid hours per quarter to volunteer at a charitable organization of your choice
  • Take advantage of learning and career development opportunities 
  • One of Wealthfront’s 2021 Career Launching Companies, one of “Inc Magazine’s Best Workplaces”, and one of 2020’s Best and Brightest Companies to Work for in the Bay Area
  • One of Fast Company’s World’s Most Innovative Companies for 2022 and proud contributor of “Everlaw for Good”
  • #LI-KV1
  • #LI-Hybrid
  • Pursue Truth While Finding Yours
    At Everlaw, we are deeply invested in pursuing the truth, for our clients and for our employees. We know that when you’re empowered to pursue your passions, it is reflected in the work. That’s why we’re committed to the professional growth of all our team members, offering an annual learning and development stipend and regular career check-ins with managers. If you’re looking for a place that values passion, integrity, and a desire to learn, we’d love to hear from you! 
     
    We help law firms, government agencies, and corporations sift through millions of documents of evidence in big lawsuits and investigations to find the proverbial smoking gun (or needle in the haystack — pick your metaphor). It’s a multi-billion dollar space typically dominated by service-oriented vendors, and we’re coming at it with cutting-edge technology and elegant design. It’s working, and we’ve been growing very rapidly: we host hundreds of terabytes of data and work with all 50 state Attorneys General and hundreds of law firms on some of the most high-profile cases litigated today. 
     
    Everlaw is an equal opportunity employer. We pride ourselves on having a diverse workforce and we do not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law. We respect the gender, gender identity and gender expression of our applicants and employees, and we honor requests for pronouns. It is our policy to comply with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity, including the California Equal Pay Act.  Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
    Everlaw requires all of its employees to be fully vaccinated for COVID-19, unless a medical or religious exemption applies.  If you are hired, we will require you to prove that you have received the COVID-19 vaccine, unless you have received a medical or religious exemption.
    Job Overview